Hey friends it has been a while since my last post. I thought what a better idea than to write about one of the biggest moves that I’ve made in my musical journey when it comes to helping the artists that I work with daily. In April this year I made the decision to attend the 50th Annual Midem music conference in Cannes France. Midem enables key players within the international music ecosystem to successfully forge business connections, promote music at an international level, sign deals, and discover upcoming trends, talent and services to shape the future of music. Midem is where business happens, talent shines and ideas grow.
The reason that I wanted to attend Midem is because I really envisioned the opportunity to create and establish some incredible international relationships with the various participants and companies attending Midem. Midem is set up in a few different aspects. The first aspect of Midem is the panel discussions. Most music conferences have this element within them, and let me say that Midem’s panel discussion topics were nothing short of awesome and extremely informative. Some of the panel discussions included topics such as: Digital Radio: Tune In For A World Of Opportunities; New Investors In The Music Business; Digital Marketing: What’s New For 2017; & Bring Your Catalogue To Brazil. I personally really enjoyed the panel discussion about the new music investors because they talked about what it takes to become a new music entrepreneur and I received a lot of great info from that particular panel. The second aspect that Midem sets their platform apart from most other music conferences is the ability to meet directly with reps from various companies spanning the entire globe. Midem has created what they call the “Networking Village”. The networking village is setup as speed networking stations where participants have 5 minutes to network and pitch their music to hopefully open the door to possible business opportunities in the future. Some of the different countries represented were Malaysia, Australia, UK, China, Brazil, and many more. In actuality there’s not much networking you can really do in 5 minutes but it affords you an opportunity for a face to face connection with the individual your looking to network with and they can get a sense of your personality as well which is very important in our industry. This is where I was personally able to make a lot of my connections during the conference. The third aspect in which Midem is set apart is the ability to set up official business meetings that allow you to go more in depth with what it is that you have to offer the marketplace. These meetings are often schedule in advanced and are usually thirty minutes long. These are the meetings where real business gets done. Both parties involved can really get to know each other and make a more informed and educated decision on what type of business they want to conduct with the other. One must always keep in mind that since we are in a creative industry people often tend to do business with individuals they like rather than someone who they don’t care for or a complete stranger. I really enjoyed getting to sit down with some individuals from Belgium, the UK as well as Taiwan. Taiwan was special because one of my clients was able to secure an endorsement deal with a company called Chord & Major. Chord & Major is a company that sells tonal that provides a different ear frequency depending on the genre of music the listener is playing. Midem is incredible in this way because you sometimes don’t know what opportunities may come along but the most important thing is to be in the environment and give yourself the opportunity to engage with like-minded individuals. The final aspect that Midem is presented in is the networking parties and performance showcases. As in most music conferences, performance showcases are nothing new, but what sets Midem’s showcases apart from others are international showcases from artists’ spanning the globe. Some of these showcases included: Country Showcase: “K-Pop Night Out”; Midem Artist Accelerator; Midem Off Showcase: “South Africa” & “The Music Specialist Showcase” brought by industry veteran music executive Allen Johnston. The Music Specialist showcase was very special because it was the most diverse showcase of the whole conference because it featured artists spanning from Africa, UK, USA, Armenia & The Caribbean Islands. I was sitting front row and was extremely impressed with the performances.
Midem was truly an amazing experience for my first time going. It’s still very surreal to know that I had a chance to attend the number one international music conference in the world with over 75 countries represented. As I’ve mentioned in previous posts that success in the music business is predicated on the ability to create and foster quality relationships that can stand the test of time. I truly look forward to the opportunities that come from the relationships that were established from attending Midem.
I want to give a special shutout to a few special people that made my first Midem trip extremely memorable. I want to thank Karen Marie Mason, Allen Johnston, Anita Wilson-Pringle, Milton Allen and Midem executive Christophe Chiappa. I had the awesome opportunity to attend Midem with a large group of people spanning from all over the world. I look forward to many more Midem experiences.
Till Next Time,
“N’Couraging & N’Spiring Through The Arts Everyday”